DERMALOGICA: THE PERFECT PARTNER

Renowned for its pragmatic approach to professional skincare, Dermalogica is a results-driven brand that focuses on treating every client as an individual. To maximise the efficacy of its comprehensive collections, Dermalogica promotes a rigorous approach to education and training that echoes the original aims of its founder, British-born Jane Wurwand.

The brand’s products are available in 107 countries and in 2021 a total of 24,724 therapists were trained in its six training centres across the UK.

We asked Louise Langley, Dermalogica’s head of partnership acceleration, UK and Ireland, about her own background and what makes Dermalogica an ideal spa partner.

I am a trained skin therapist and qualified in 1996. My first entry into the world of spa was at The Belfry Hotel [near Birmingham, UK], where I began working parttime as a therapist while still studying. In 1999, the business expanded to include ten treatment rooms, two relaxation rooms, a nail bar, a makeup bar, a hair salon and a new Fire and Ice spa area, adopting a new name, Belfry Hotel and Spa. I learnt a lot from the owners of Obsession Salon and Spas, which was the concession in the spa back then.

At the age of 23, I set up Healthworks Spa in the new Village Hotel Dudley, where I succeeded in hitting my budget targets within 18 months.

After managing Obsession Hair and Day Spa at Mailbox Birmingham, I joined Dermalogica in 2003 and have progressed to become head of partnership acceleration, supporting our business with new partners across the UK and Ireland.

Many of our customers will already be clients of spas, so there’s a natural synergy. If a spa is looking for great skincare results for their clients, and those clients are looking for a better understanding and knowledge about what is happening with their skin, then Dermalogica is a perfect choice. Our aim is to promote skin health and skin confidence.

The level of business support that we provide – whether online or in person – is substantial. We work with our spa partners and configure joint business plans that ensure growth and success for each business. Education is our cornerstone and we offer a vast array of courses, online, on demand and in person.

We offer our Dermalogica Expert Programme, which takes each therapist on a journey from learning about our brand story to gaining all the knowledge and hands-on experience needed to reach an expert level.

We recently updated our treatment offering to provide more advanced services as clients are looking for high tech and high touch. This is definitely something for spas to consider for the future as it’s a growing market.

We also have our customer experience programme called ‘clear’. This defines and elevates prestige customer service to enable strong connection and loyalty, optimal retail and a stand-out memorable experience. We have seen outstanding results with increased sales, returning clients, booking retention and five-star customer reviews.

Education is key to this. We are extremely passionate about education, and it is in our roots. We have won two Princess Royal Training Awards for our training provision. Enabling therapists to support their clients by providing a full homecare routine with confidence, through ingredient knowledge and pure expertise, means therapists are truly empowered.

Many are researching microneedling – this is the top search for treatments, followed by chemical peels. People are seeking treatments that are minimally or non-invasive and require very little or no downtime but bring maximum results.

We are soon to launch our pro microneedling and earlier this year introduced our non-invasive pro nanoneedling, which uses tiny stainless steel cones to help resurfacing and product infusion. It’s great for those who are contraindicated to microneedling.

To find out how a partnership with Dermalogica could benefit your business, visit: www.dermalogica.co.uk