3 minute read
Ingo Schweder talks to European Spa about KĒPOS by Goco
Creating a sense of place for authentic wellness journeys
Ingo Schweder, founder and CEO of GOCO Hospitality, talks exclusively to European Spa about the unique concept that awaits guests at KĒPOS by Goco
Founded in Bangkok, Thailand in 2008, GOCO Hospitality is a consulting and management company that specialises in the development and ongoing management of wellness centres, resorts and spas around the world.
Founder Ingo Schweder owns and manages Glen Ivy Hot Springs in southern California, the United States’ oldest and highest-grossing hot spring resort. He was formerly a board member of Mandarin Oriental and corporate director of operations for Oberoi Hotels & Resorts. His 40 years’ experience includes taking more than 400 projects worth over $3.5 billion (£3 billion/ €3.5 billion) across 42 countries to profitable realisation and on-going management.
How did the concept for KĒPOS by Goco come about?
Dimitris Daios, the owner, said to me that every hotel has a beach, a café, a dining room, even a sauna or a tennis court or gym – but many Greek hotels don’t offer real wellness in a modern setting. This really is about much more than including these various elements and that’s where the future is.
The pandemic has facilitated a conscious change and has seen a wider awareness of what needs to be done preventively – going further into diagnostic analysis and serious programmes to work on a more balanced lifestyle – and that is what the concept here will do.
How do you realise this vision?
You need to identify your market, look at who your target is and decide how to bring together the equipment, design, journeys and products. The interpretation needs to be commensurate with the positioning of the resort and its surroundings. We have created a sense of place, delivering a Greek wellness journey aligned with the culture and the authenticity of the location.
Is KĒPOS by Goco a blueprint for future developments?
I honestly believe that the market should be more democratic with a wider appeal to penetrate and share the goodness of wellness with more people. For that you need a product that can seamlessly integrate into a luxury lifestyle and that’s what we did.
I’m happy with the guest feedback as it confirms that what we did there really fits like a glove for what is needed right now. www.gocohospitality.com
