4 minute read

SWISSLINE: A MOMENT OF SELF-CARE

Swissline has teamed up with renowned UK facialist Abigail James to create a bespoke facial ritual incorporating its two new products

Launched in Switzerland in 1989, Swissline develops products that work with the skin, not against it. Renowned for its collagen expertise, the brand’s Cell Shock range incorporates marine collagen, collagen boosting peptides and mimetic growth factors clinically proven to improve density, plumpness and reduce lines. Its professional facial treatments include 92% pure collagen, an industry record.

Targeted collagen renewal

New for autumn 2022, Swissline’s Collagen Balm-Cleanser incorporates marine collagen, soy proteins and a trio of amino acids. An ideal consistency for facial massage, the cleanser removes makeup and pollutants without stripping the skin. Also new, Luxe-Lift Night Cream ensures deep skin-cell replenishment while users sleep. It lifts mature, dry skin with hydrolysed marine collagen and is the first Cell Shock cream to include a messenger peptide, palmitoyl tripeptide-1, specifically targeted for collagen renewal.

Facialist Abigail James, second left, demonstrates the new ritual that complements Swissline’s luxurious Cell Shock range

Facialist Abigail James, second left, demonstrates the new ritual that complements Swissline’s luxurious Cell Shock range

A bespoke ritual

In conjunction with these launches, Swissline has partnered with renowned UK facialist Abigail James, who has created a bespoke facial ritual to extend spa treatment benefits and offer an authentic at-home spa experience.

Incorporating three Cell Shock products – Collagen Balm Cleanser, Luxe-Lift Night Cream and Facial Boosting-Essence – Swissline has created a step-by-step video showcasing James’s bespoke regimen, which will debut on its website, social media and training app at the end of September. We asked Abigail James about the project.

What are the benefits of this facial ritual?

This represents a moment of self-care that, without exception, all of us would benefit from. Our lives are increasingly chaotic and I believe having nurturing time for ourselves is vital for our emotional balance and reducing stress. The fact this ritual uses Swissline’s Collagen Balm-Cleanser means it’s not an extra chore, it’s just part of what you’d do already. Whether people do the full ritual or just pick out some of the moves, it’ll have a positive effect.

Swissline’s luxurious Cell Shock range

Swissline’s luxurious Cell Shock range

What impact does self-care and therapeutic touch have on skin health?

The physical impact of massage on your skin – easing muscle tension, supporting the lymph system – and what that does to your nerve receptors is so beneficial. This ritual stimulates blood flow and rejuvenates. Because Swissline’s products all have a high-end, luxurious feel it’s easy to lose yourself in the ritual and switch off. Whether it’s for two minutes or ten doesn’t matter, I’m all about fitting it in when it fits in.

Why is collagen such a standout ingredient in facial treatments?

Collagen is a brilliant plumper and hydrator. Over the last decade we’ve all become familiar with hyaluronic acid, but collagen is equally amazing for immediate rejuvenation and hydration. It’s a key ingredient for supporting skin regeneration.

Tell us about your 360-degree approach to skin wellness?

There isn’t one magic trick for good skin, it’s a whole-body approach. We really are what we eat, our diet makes up the cells in our bodies, so that has to be included in our skin’s wellbeing. Then there’s physical activity – moving our body creates good blood flow and muscle tone, helping prevent dull and sluggish skin.

Caring for our mental health is also essential for our skin. If something embarrasses you, you blush in a millisecond – that’s how physically connected our minds are to our skin – so think about the impact of stress.

Never underestimate the power of a good face massage. Therapists’ hand skills can’t be beaten. And of course, there are skincare products and how we apply them. It’s about finding things in the whole spectrum that work for you and become part of your life.

Swissline is available at medi-spas, medical clinics and five-star resorts in 30 countries, including properties from The Bürgenstock Selection, Anantara Hotels, Resorts & Spas, Canyon Ranch, St Regis Hotels and Shangri-la Hotels & Resorts. For more information visit: swissline-cosmetics.com