4 minute read
GROWN ALCHEMIST: The alchemy of skincare
Grown Alchemist co-founder Jeremy Muijs and Harrison Gregory, general manager, UK and EMEA, explain what the science-led brand brings to the luxury spa market
Launched in Melbourne, Australia in 2008, Grown Alchemist is a collection of results-driven skincare powered by nature. Offering more than 80 biocompatible skincare, body, hair and nutricosmetic products, the brand’s certified vegan formulas contain scientifically proven ingredients to deliver radiant, healthier-looking skin.
Following the announcement of its new partnership with Nobu Hotel London Portman Square, we ask co-founder Jeremy Muijs and general manager, UK and EMEA, Harrison Gregory about the company’s strong focus on the spa and wellness industry.
What can Grown Alchemist offer spas?
Jeremy Muijs (JM): Our products and treatments not only answer the call from a wide range of clients who want to experience natural treatments, but they also deliver in terms of efficacy. We combine cutting-edge technology with results-driven natural products in a truly unique and unusual way.
Tell us about your hero products.
JM: Our Instant Smoothing Serum is a triple-weight hyaluronic that’s been specifically designed to work in harmony with your skin’s biology. Hydra-Restore Cream Cleanser is the first step in a double cleanse, helping to emulsify oil, excess sebum and makeup, and remove cellular waste. Our Gentle Gel Facial Cleanser then effectively removes skin impurities.
How are you attracting spa business?
Harrison Gregory (HG): We want our products to be found through elevated and innovative partners that give Grown Alchemist the time and space to effectively communicate our brand message. As part of an omni-channel distribution model, we’re working with retailers, e-tailers and spas that represent the best in beauty, such as Selfridges, H Beauty, Lookfantastic and Nobu Hotel London Portman Square.
What treatments do you offer spas?
JM: We have a range of premium facials and bodycare rituals for spas. Our hero facial is Regenerator, a total skin reboot to tackle ageing. Tripleweight hyaluronic acid and peptides 3 and 8 encourage collagen production and improve firmness. These are combined with lymphatic drainage, LED and cryotherapy for instant results.
How is Grown Alchemist innovative?
JM: We have partnered with REVIV, the global leader in IV drip therapy, to design The Grown Alchemist Exclusive IV, which can be administered alongside our facials. This blend includes glutathione, N-acetyl cysteine and high-dose vitamin C to intensely hydrate and detox the body, nourishing the skin, hair and nails, and boosting collagen production.
Tell us about your partnership with Nobu London.
JM: It’s wonderful as we can target a market with a relevant overlap – their customer is our customer: a modern, intelligent and aware guest, who buys products with meaning. As our first spa partner, it sets the benchmark high.
How do you see the brand growing over the next five years?
JM: It is such an exciting time. We have been creating natural, organic and efficacious products for almost 20 years. We’ve practiced our craft and we understand the biological mechanisms that trigger beautiful skin. We understand how to target them, and we know that it’s not just about topical treatments. Via our partnership with the L’Occitane Group we have the capability to deliver globally, in a way that is authentically us.
Any other partnerships in the pipeline?
HG: At the moment we are committed to building a full-service partnership with Nobu Hotel London Portman Square. Next up is The Lowry, Manchester... more to come on this.
To find out more about partnering with Grown Alchemist, email: Harrison. Gregory@grownalchemist.com www.grownalchemist.com
